Invent something valuable and let it grow

Whiterock has developed a service package for the development and marketing of innovations: InnovationBuzz with the sub-services NetworkingBuzz, FundingBuzz, and MarketingBuzz. Furthermore, Whiterock AG acts as an incubator and holding company for technology and life science projects that we find exciting.

The CEO of Whiterock AG is Dr. Manfred Baumgaertner. The Chairwoman of the Supervisory Board is Beate Baumgaertner. Whiterock AG is a stock corporation under German law (privately held).

Some of our supported projects:



InnovationBuzz is our success package for innovation development and commercialization


NetworkingBuzz is our tool to create dream teams for technology development and commercialization. We then support the formed consortia with project management services.


FundingBuzz acquires non-refundable grants by writing successful applications for relevant funding programs and makes sure they win.


MarketingBuzz is our powerful technology direct marketing service: With a little help from AI, we identify target customers and decision-makers and talk directly to them about projects to solve their problems with your technology.

Whiterock Labs

Whiterock Labs incubates projects that we find exciting


Buildings made of CO2 – CarbonAir is the first carbon-negative cement made of solid carbon.


Understanding long term memory of the human brain and curing memory-related diseases